Hiring a Graphic Designer

Hiring a graphic designer can feel like stepping into unfamiliar territory, especially when it comes to branding your creative business. This session is here to demystify the process.

Our guest speaker, Sarah McGinnis of McGinnis Design Co., will walk through what it’s like to work with a designer on logos, branding assets, booth graphics, and other promotional materials. You’ll learn what designers typically expect from clients, what questions are common, and how being prepared on your end makes collaboration smoother and more effective.

We’ll cover:

• What a typical artist–designer relationship looks like

• What designers usually ask for (and why)

• How to communicate your ideas and expectations clearly