Hello, My Name is Competition

To promote our work, need to be able to make educated guesses about whether there’s desire for our style of work in the area, how artists/makers promote and compete with one another to catch buyer attention, and what makes the successful artistic businesses stand out from the buyer’s perspective.

In business terms, that’s called checking out the competition.

We'll look at how to identify creative businesses that are similar to yours and what kind of information would be useful to know about them so you can then make better decisions for your business.