Advertising Basics: What It Really Is (and How to Use It Wisely)

Advertising can feel like a mystery box. You’re told it’s “essential,” but no one really explains what you’re paying for, how to know if it’s working, or how to ask smart questions without feeling out of your depth.

For this Makers Together session, we’re welcoming guest speaker Kiersten Stout from Fox Cities Magazine to walk us through the fundamentals of advertising in plain language.

We’ll cover:

• what advertising actually is,

• why and when it can be beneficial for creative businesses,

• what questions you should be asking before you spend a dollar, and