A Simple Start to Marketing

If you’ve never really sat down and thought about “marketing” — or if your current approach is mostly hoping people find you — this is your moment. This session, with guest speakers from Red Shoes, Inc., is designed for real working creatives who want a clearer, calmer way to share their work and reach the people who will love it.

We’ll walk through the basics, step by step:

• How to figure out which marketing channels make the most sense for your audience

• How to measure what’s working (without spreadsheets or stress)

• How to tell when something isn’t helping — and what a smart, simple pivot looks like

• Bonus beginner-friendly tools and AI tips that make adjusting easier as you grow